This study examines the impact of media consumption of K-pop and direct contact with South Koreans on American audiences" (N=260) attitudes toward South Korea as a country and its products, and behavioral intentions toward visiting South Korea and purchasing products from this country. Parasocial relationship was investigated as a mediator between K-pop media consumption and behavioral intentions. Structural Equation Modeling was used for data analysis and results indicated that direct contact quality significantly predicted all four dependent variables. K-pop consumption time predicted American female participants" behavioral intention towards visiting Korea. K-pop consumption frequency predicted participants" attitude towards Korean products for both males and females, and male participants" behavioral intention towards visiting Korea through the mediation of the parasocial relationship. Mediated contact frequency, but not mediated contact time, predicted participants" parasocial relationship with their favorite K-pop stars. Implications on distribution management of export-oriented media content, cross-cultural exchanges, and product placement in media contents were also discussed.