AT&T : A Little Love
한 여자가 발코니에 나와 핸드폰을 봅니다. 소셜 미디어의 알람이 뜨고 이를 확인하자, 한 여자가 라이브 방송으로 Jackie DeShannon의 1969년 히트곡 "Put a Little Love in Your Heart"를 부르고 있는 모습이 나오는데요. 영상을 보던 여자는 노래를 따라 부르기 시작하고, 이를 들은 피자 배달원도 함께 따라 부르기 시작합니다. 이후 곳곳에 있는 많은 사람들이 노래를 함께 부르는 모습이 보여집니다. 이 영상광고는 '마음속에 작은 사랑을 심어보세요, 세상은 더 나은 곳이 될 거예요'라는 메시지를 담은 노래를 함께 부르는 모습을 보여주며, 새해를 앞두고 사람들에게 희망과 긍정을 전하기 위해 제작된 AT&T의 영상광고였습니다.
Advertising Agency: BBDO NY
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, Omnicom for AT&T: Matt MacDonald
Executive Creative Director: David Povill
Executive Creative Director: David Cuccinello
Group Executive Producer: Julie Collins
Executive Producer: Whitney Husnik
President BBDO LA & Global Client Lead: Rachel Nairn
Managing Director: Julien Lemoine
AT&T Account Lead: Stacia Parseghian
Senior Director: Laura Perrizo
Account Director: Guilherme Pimentel
Account Supervisor: Claire Sommer
Account Executive: Troy Hudson
Assistant Account Executive: Bobby Walker
Chief Strategy Officer: Crystal Rix
Head of Strategy: Tim Millar
Communications Planning Director: Mac Russell
Planning Director: Reza Rostampisheh
Brand Planner: Madeleine Reeves
Project Manager: Cornelia Berg
Agency: Critical Mass
Executive Creative Director: Frank Dattalo
Creative Director: Cori Donohoe
Associate Creative Director: Heather Rosen
Associate Creative Director: Trey Tyler
Executive Producer: Sydney Woodman
Producer: Cale McArthur
Editor: Ryan Bouman
Client Partner: Heather Livengood
Account Director: Austin Tatum
Program Director: Laurie Ma
Senior Producer: Amy Damus
Project Manager: Melissa Cavaliere
Agency: Hearts & Science
Managing Executive Director: Mike Venables
Executive Director, AT&T Consumer Media: Shanae Johnson
Executive Director, Digital Strategy: Theresa Fromm
Senior Director, Strategy: Christiana Messina
Senior Director, Strategy: Brian Diamond
Director, Strategy: Alex Ornstein
Associate Director, Strategy: Brook Hauge
Production Company: The Corner Shop
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Executive Producer: Jay Shapiro
Producer: Suzie Greene-Tedesco
Editorial: WORK Editorial
EP: Marlo Baird
Post Producer: Brian Scharwath, Paloma Wodehouse
Editor: Neil Smith, Leah Turner
AE: Oliver Hecks, Will Nguyen
VFX: Preymaker | Creative + Technology| Creative + Technology
Makers: Angus Kneale, Melanie Wickham, Verity Grantham, Greg Cutler, Matt Tremaglio, Simon Holden, Randy Krueger, John Haley, Ben Weaver, Devan Maura Saber
Arrangement: Walker Music
Executive Producer: Sara Matarazzo, Stephanie Pigott