누군가가 맛있게 베어 먹은 옥외광고가 보입니다. 이 옥외광고들을 자세히 보니 브랜드 로고가 없는 햄버거와 감자튀김으로 구성되어 있는데요. 이 인쇄광고는 브랜드 로고의 필요성보다 '맛있음'을 강력하게 표현한 McDonald's의 인쇄광고였습니다.
Advertising Agency: TBWA\Paris, France
Advertiser Managers: Xavier Royaux, Anne Lainé, Clémence Arnaud, Clémentine Teissedre Dalou
Agency Managers: Marc Fraissinet, Margaux Wanin, Laura Poirier
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Valentine Foulonneau, Paul Reyrolle
Production: TBWA\Else
CEO: Maxime Boiron
Director of Production: Teva François
Chef Op: Noémie Gillot
Producer: Michael Benzakoun
TV Producer: Kenza Cheriti
Art Buyers: Carine Gallufo, Fériel Simon
Designer: Eddy Penot
Photographer / Director: Aurélien Chavaud / @FMA le bureau
Photographer’s Agent: Prune Pariente / @FMA le bureau
1st Photographer Assistant: Grégoire Brigand
Lighting Assistant: Clément Brandely
Digital Operation: Hugo Lubin
Editing: The Abc
